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Beyond the Ballot: How Strategic PR Builds an Informed Community

  • Greater Fort Walton Beach Chamber of Commerce 34 Miracle Strip Parkway Southeast Fort Walton Beach, FL, 32548 United States (map)
ECPRO Lunch & Learn, "Beyond the Ballot: How Strategic PR Builds an Informed Community", featuring Paul Lux on October 13, 2026, at 11:30 am at the Greater Fort Walton Beach Chamber of Commerce in Florida.

How do you get an entire community to understand not only when and how to vote, but why their participation matters?

Join ECPRO on Tuesday, October 13, 2026, for a timely Lunch & Learn featuring Okaloosa County Supervisor of Elections Paul Lux at the Greater Fort Walton Beach Chamber of Commerce. Go behind the scenes to learn how the Supervisor of Elections Office uses public relations strategies, community outreach, education, and communication tactics to cut through the noise and connect with voters during primary and general elections. Lux will also share how his office reaches beyond election season to educate both adults and young people about the voting process and the importance of civic participation.

Public relations, communications, and marketing professionals will walk away with practical insights into communicating complex information, reaching diverse audiences, building public trust, and creating campaigns that inspire people to take action.

Get Tickets

Don’t miss your chance to join the conversation, expand your network, and take away ideas you can put to work! The event will be held in the meeting room at the Greater Fort Walton Beach Chamber of Commerce.

Advance ticket sales end on Wednesday, October 7, 2026, at 11:55 p.m., but you can still attend the Lunch & Learn as a walk-in! Please note that lunch is not guaranteed, and payment will be collected at the door.

Ticket prices: Meeting Sponsor is $100; Guests (those who are not currently ECPRO members) are $40; and ECPRO Members (dues paid) are $25.


Speaker Bio

Paul Lux, Supervisor of Elections

Paul Lux’s twenty-five years in elections serving Okaloosa County, Florida, started in 1999, serving in various capacities until elected Supervisor of Elections in 2008. He served as an officer of the Florida Supervisors of Elections (FSE), starting as Treasurer in 2014 until serving as President during the 2018 elections. As President, he helped guide the FSE through Florida’s historic triple statewide recount.

He currently represents Florida’s local election officials on the EAC Standards Board (EACSB). He served on the EACSB Executive Committee, where he chaired the VVSG Review Committee. He represents the EACSB on the Technical Guidelines Development Committee (TGDC) and represents the TGDC on the Government Coordinating Council (GCC) of the Elections Infrastructure.

Paul served as Vice-Chair of the EI-ISAC Executive Committee (2024-2025) and has served this past year as Chairperson of the EI-ISAC Executive Committee.

Special projects have included: Voting Over the Internet Project (2000), Secure Electronic Registration and Voting Experiment (2004), Okaloosa Distance Balloting Pilot Project (2008), and managing up to thirty-two counties with the Electronic Absentee Systems for Elections (EASE-I and EASE-II) grants (2011 – 2018). He currently works with the Council of State Governments Overseas Voting Initiative (OVI) in partnership with the Federal Voting Assistance Program.

He continues to be a strong advocate for making elections more secure nationwide and for broadening voting opportunities for absent military voters.

Paul is a Certified Elections/Registration Administrator (CERA) with the Election Center.

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September 20

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