Head to Tuscaloosa with ECPRO for the 2026 SPRF Annual Conference!

As an ECPRO member, you are part of a larger network of 1,000+ communicators across the Gulf South through the Southern Public Relations Federation (SPRF). Mark your calendar for SPRF’s flagship event of the year, taking place September 20–22, 2026, at the historic Hotel Capstone in Tuscaloosa, Alabama.

Whether you’re an agency owner, corporate communicator, non-profit marketer, or independent practitioner, this multi-day event offers invaluable opportunities to refine your skills, discover cutting-edge tools, and grow your regional network.

What to Expect

• Inspiring Keynotes & Breakouts: Hear from industry leaders on topics ranging from crisis management and strategic analytics to social media innovation and brand reputation.

• Unmatched Networking: Connect with PR professionals from Alabama, Florida, Louisiana, and Mississippi.

• The Lantern Awards: Celebrate the best strategic campaigns and creative tactics from across the region during the annual awards presentation.

Event & Location Details

• Dates: September 20–22, 2026

• Location: Hotel Capstone, 320 Paul Bryant Dr., Tuscaloosa, AL 35401 (Located directly on the University of Alabama campus)

Ticket Pricing & Registration

• Full Conference (SPRF / ECPRO Members): $550 (Increases to $650 after Aug. 15)

• Full Conference (Non-Members): $700 (Increases to $800 after Aug. 15)

• Students: $300

• Single-Day Registration: $250 Members | $350 Non-Members

• Individual Tickets: Luncheon Only ($100) | Lantern Awards Dinner Only ($150)

• Hotel Room Block: Discounted group rate of $149/night at Hotel Capstone. Mention "Southern Public Relations Federation" when booking. Room block deadline is August 20, 2026.