Every organization has a story—but is anyone listening? Join Emerald Coast Public Relations Organization (ECPRO) on Tuesday, August 11, 2026, for an inspiring Lunch & Learn featuring award-winning public relations strategist Bobby Parker, founder of Parker Gene Creative.
In his presentation, "Once Upon a Time: Using Strategic Storytelling to Elevate Your Organization," Bobby will reveal how strategic storytelling can help organizations build trust, create emotional connections, strengthen their brands, and inspire people to take action. Through real-world case studies, neuroscience-backed insights, and award-winning campaign examples, you'll discover why stories leave a lasting impression long after facts and statistics are forgotten.
Whether you work in public relations, marketing, communications, fundraising, or community engagement, you'll leave with practical strategies you can put to work immediately. Learn how to uncover compelling stories within your organization, craft messages that resonate, create stronger calls to action, repurpose content across multiple platforms, and measure the impact of your storytelling efforts. Don't miss this opportunity to learn from one of Northwest Florida's leading communications professionals and elevate the way you connect with your audiences.
Get Tickets
The event will be held in the meeting room at the Greater Fort Walton Beach Chamber of Commerce.
Advance ticket sales end on Wednesday, August 5, 2026, at 11:55 p.m., but you can still attend the Lunch & Learn as a walk-in! Please note that lunch is not guaranteed, and payment will be collected at the door. Don't miss this opportunity to learn, network, and invest in your professional growth.
Ticket prices: Meeting Sponsor is $100; Guests (those who are not currently members of ECPRO) are $40; and ECPRO Members (dues paid) are $25.
Speaker Bio
Bobby Parker, Founder, Parker Gene Creative
Bobby Parker is the Founder of Parker Gene Creative, an award-winning public relations and marketing agency specializing in schools, nonprofits, and mission-driven organizations. Since launching the agency in 2022, he has helped organizations across the Southeast strengthen their brands, build community trust, and tell stories that inspire action.
A recognized leader in strategic communications, Bobby has earned multiple honors from the Florida Public Relations Association, including the Golden Image Award of Distinction and the Judges' Award. In 2025, he was named Walton County's Young Professional of the Year by the Walton Area Chamber of Commerce. Additional recognitions include FPRA Member of the Year, United Way Emerald Coast Volunteer of the Year, and United Way Emerald Coast's 40 Under 40 Emerging Leaders.
Today, Bobby works with schools, nonprofits, and community organizations to transform their missions into meaningful stories that drive engagement, strengthen relationships, and create lasting impact.