Join Emerald Coast Public Relations Organization (ECPRO) on January 13, 2026, for a dynamic Lunch & Learn featuring Melissa Watson, Executive Director of Marketing and Revenue Management for Sandestin Investments.

Melissa will walk us through the award-winning 2025 PR campaign—from the early concept development to planning a high-impact familiarization event, gaining vendor buy-in, and executing a full-force PR strategy that ultimately earned a prestigious Visit Florida Flagler Award. This case study offers an inside look at how thoughtful planning, collaboration, and strategic storytelling can come full circle to deliver measurable, award-worthy results.

Get Tickets

Advance ticket sales end on January 8 at 11:55 p.m., but you can still attend the Lunch & Learn as a walk-in! Please note that lunch is not guaranteed, and payment will be collected at the door.

About the Speaker: Melissa Watson

Melissa Watson is a seasoned marketing and hospitality leader with nearly 15 years of experience in marketing, PR, and advertising, complemented by 25 years in the hospitality industry. Known for blending data-driven strategy with creativity, she has built a reputation for developing impactful campaigns, leading high-performing teams, and elevating tourism experiences across Northwest Florida. 

As Executive Director of Marketing and Revenue at Sandestin Investments, Melissa oversees comprehensive marketing and revenue strategies for Real Estate, Hotel Effie Autograph Collection, and Sandestin Golf and Beach Resort. Her career spans key roles with respected hospitality brands, each reinforcing her belief in pairing exceptional service with memorable marketing. 

A committed community leader and lifelong learner, Melissa has served on multiple nonprofit and tourism boards and earned recognition through numerous industry awards. Her work continues to be guided by a passion for collaboration, innovation, and the transformative power of hospitality-driven marketing.