Mission
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The mission of the Emerald Coast Public Relations Organization (ECPRO) Student Campaign Competition is to promote the development of skills, knowledge and interest in the public relations field among Okaloosa and Walton County high school and middle school students.
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Purpose
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To promote awareness and understanding of the convergence of multimedia in the public relations/advertising industry.
To provide opportunities for students to demonstrate their knowledge and creativity in formulating a public service/advertising campaign strategy.
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About the Competition
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Public Service
Awareness Campaign Competition
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The Public Service Awareness (PSA) Campaign Competition grants high school students an opportunity to develop a comprehensive public service awareness campaign for the student body. The public service topic/message should be relevant to the student body and create awareness of the issue.
Examples of relevant topics or/and issues are No Smoking, Underage Drinking, and
Texting While Driving.
Students should be creative and explore what issues concern them, their generation and their school. They should find ways they can inform their peers about the issues’ importance and how or what they can do about the topic.
Campaign elements will be collected and judged by a panel of ECPRO members.
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Competition
Guidelines
Competition teams can be formed by student clubs, organizations or classes. It is recommended that no more than 15 students participate on each team.
Submission must incorporate the ROPE public relations approach (see below).
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Research
Objectives
Programming
Evaluation
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The
research phase of the process involves identifying and learning about a problem or potential problem to be solved.
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The second phase of the public relations process involves the setting of
objectives to solve the problem.
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The third phase of the process consists of planning and executing a
program to accomplish the objectives.
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| Evaluation refers to measuring the objectives that were set in the second phase of the process. This phase should explain whether or not the campaign was successful and if the goals/objectives were met. |
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Each campaign submission must consist of 5 campaign elements. The campaign elements should tell the story of the campaign. As part of your campaign, the five elements should bring awareness to the selected issue or topic.
Below is a list of possible campaign elements:
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- Website
- Social Network/Blog
- Newspaper
- Broadcast production
- Video
- Special event
- Print materials
- Press release
- Graphics-photos, art
- Promotional items/swag
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- Yearbook layout
- Instant messaging/texting-mobile
messaging
- E-mail
- Mp3
- Podcast
- Radio broadcast
- Apps, widgets, gadgets
- Logo design-branding
- Advertisements
- PowerPoint presentations
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All campaign elements shall be bound in either a presentation binder or scrapbook. Bound submissions should include:
1) Title cover sheet
2) A one-page overview explaining the campaign including the ROPE process as described above.
Overview should be in a typed Arial, Calibri, or Times New Roman font no smaller than 12 point.
Any videos, music or broadcast recording must be included on a CD or on a thumb/flash drive. (Please put loose items such as these in a binder pocket or in a zippered sheet protector so they do not fall out of the binder or scrapbook.)
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Senior Portfolio
SUB-Competition
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The Senior Portfolio competition is a sub
component of the Public Service Awareness (PSA) Campaign Competition. Participating seniors can create and enter their portfolios for judging. The entrance categories are print, broadcast and integrated marketing communication. Three $1,000 scholarships will be awarded.
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Senior Portfolio
Competition Guidelines
The Senior Portfolio Competition is only open to graduating seniors who participate in the Public Service Awareness (PSA) Campaign Competition.
Portfolio should feature student’s work concentrating in one of the three categories below:
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Print Category
ECPRO Jeff Newell Journalism Award - $1,000.00
Broadcast Category
ECPRO Broadcast Award- $1,000.00
Integrated Marketing Communication Category
ECPRO Integrated Marketing Communications Award - $1,000.00 |
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Portfolio should be bound in a three-ring binder and should include a one-page personal introduction of the body of work.
Overview should be in a typed Arial, Calibri, or Times New Roman font no smaller than 12 point.
Any videos, music or broadcast recording must be included on a CD or on a thumb/flash drive. (Please put loose items such as these in a binder pocket or in a zippered sheet protector so they do not fall out of the binder or scrapbook.)
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Entry Fees
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There are no entry fees for any of the competitions.
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Submission
Deadline
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All campaigns are to be submitted by April 6, 2012. Entries will be judged by a panel of ECPRO members on April 13, 2012.
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Award Recognition
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1st, 2nd and 3rd place campaign teams will receive special recognition.
The first place campaign team will received the following:
- The opportunity to formally present their campaign to ECPRO members during a monthly luncheon
- Networking session with local public relations professionals
- Participation in the “Intern for a Day” program
- Special prize!
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Winning senior portfolio scholarships will be presented at school honors night ceremonies.
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Emerald Coast
Public Relations Organization (ECPRO)
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The Emerald Coast Public Relations Organization is a professional organization that fosters an interest in the public relations field; encourages professional development for those employed in the public relations field; maintains a high degree of standards and ethics in the performance of public relations tasks; offers instruction for accreditation. ECPRO was formed in 1992 and is a member of the Southern Public Relations Federation
(SPRF).
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ECPRO Contact
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Contact: Maddie Ostrowski
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